How to make a game press kit (checklist)
The goal is simple: someone should be able to cover your game without emailing you for basic assets or details.
15-minute “good enough” checklist
- Write the hook (1 sentence) + short description (1–2 sentences).
- Add a trailer link (or a short gameplay clip).
- Upload 8–12 screenshots (variety + clarity).
- Fill the fact sheet : platforms, release, price, genre/tags, store links.
- Add a logo (light + dark preferred) and key art if you have it.
- Add contact info (email + preferred socials).
- Publish and publish your press kit page for discovery in browse and search.
Make it press-friendly
- Make downloads easy : logos, screenshots, and key art should be accessible without hunting.
- Answer obvious questions : platform, release window, price, and the best store link.
- Say what you want : review requests, interviews, creator coverage, and playtesting. Make it explicit.
Turn it into a discoverable page
Most devs stop at “here’s a link.” PK Nexus goes further: your press kit can be discoverable in browse and search, and you can track views, referrers, and pitch-link opens.
Next: read the indie press kit guide or browse examples.
Publish a press kit that gets found
Start a 7-day free trial. Publish once. Your kit is discoverable in browse and search.