How to make a game press kit (checklist)
The goal is simple: someone should be able to cover your game without emailing you for basic assets or details.
15-minute “good enough” checklist
- Write the hook. Use one sentence for the hook and one or two sentences for the short description.
- Add a trailer link. Use a trailer, or a short gameplay clip if you do not have one yet.
- Upload 8–12 screenshots. Show variety, and keep each image clear.
- Fill the fact sheet. Include platforms, release, price, genre and tags, and store links.
- Add a logo. Use a light version and a dark version if you can, and add key art when you have it.
- Add contact info. Include an email address and the social accounts you prefer.
- Publish. Publish the page so people can find it in browse and search.
Make it press-friendly
- Make downloads easy. Logos, screenshots, and key art should be easy to download without a search.
- Answer obvious questions. State the platform, release window, price, and the best store link.
- Say what you want. Say whether you want reviews, interviews, creator coverage, or playtesting.
Turn it into a discoverable page
Most devs stop at “here’s a link.” PK Nexus goes further: your press kit can be discoverable in browse and search, and you can track views, referrers, and pitch-link opens.
Next: read the indie press kit guide or browse examples.
Publish a press kit that gets found
Publish one kit for free. It stays live, and it can be found in browse and search.