Indie game press kit: what to include (plus a template)

What an indie game press kit should include

• One-sentence hook: your elevator pitch, written for a reader skimming in 10 seconds.
• Short + long description: 1–2 sentences + a fuller paragraph.
• Key facts: platforms, release window/date, price, genre/tags, engine (optional), and links to Steam/itch.
• Trailer: a public link (YouTube preferred) and a thumbnail.
• Screenshots: 8–20 strong images showing core gameplay, UI clarity, and variety.
• Branding: logo (light/dark), key art, and a square icon.
• Developer info: short bio, studio name, location (optional), prior work.
• Contact: email, social links, and a preferred contact method.
• Press-friendly usage notes: what assets can be used freely, and how you’d like attribution handled.

Copy/paste template

If you want a quick structure, use this template and fill it in with real details:

HOOK (1 sentence):

SHORT DESCRIPTION (1–2 sentences):

LONG DESCRIPTION (1 paragraph):

FACT SHEET:
- Developer:
- Platforms:
- Release date/window:
- Price:
- Genre/tags:
- Store links (Steam/itch):

FEATURES (3–6 bullets):

TRAILER:

SCREENSHOTS:

LOGOS / KEY ART:

CONTACT:

PRESS NOTES:

Make it discoverable (the part most kits miss)

Most press kit tools stop at “here’s a link.” PK Nexus is built to help people find your kit:

• Your kit can be listed in browse and searchable by genre/platform.
• You can see which sources sent traffic and what got opened.
• Optional Steam/itch sync reduces stale pricing and update info.

Next: see the step-by-step checklist or browse published kits for inspiration.