Indie game press kit: what to include (plus a template)

What an indie game press kit should include

• One-sentence hook. Write an elevator pitch that a reader can skim in about ten seconds.
• Short + long description. Write one or two sentences, and then a fuller paragraph.
• Key facts. List the platforms, release window or date, price, genre and tags, engine if you want, and links to Steam or itch.io.
• Trailer. Add a public link, preferably YouTube, and a thumbnail.
• Screenshots. Include eight to twenty strong images that show the core gameplay, a clear interface, and variety.
• Branding. Include a logo for light and dark backgrounds, key art, and a square icon.
• Developer info. Add a short bio, the studio name, an optional location, and prior work.
• Contact. Add an email address, social links, and the contact method you prefer.
• Press-friendly usage notes. Say which assets can be used freely, and how you would like attribution handled.

Copy/paste template

If you want a quick structure, use this template and fill it in with real details:

HOOK (1 sentence):

SHORT DESCRIPTION (1–2 sentences):

LONG DESCRIPTION (1 paragraph):

FACT SHEET:
- Developer:
- Platforms:
- Release date/window:
- Price:
- Genre/tags:
- Store links (Steam/itch):

FEATURES (3–6 bullets):

TRAILER:

SCREENSHOTS:

LOGOS / KEY ART:

CONTACT:

PRESS NOTES:

Make it discoverable (the part most kits miss)

Most press kit tools stop at “here’s a link.” PK Nexus is built to help people find your kit:

• Your kit can be listed in browse and searchable by genre/platform.
• You can see which sources sent traffic and what got opened.
• Optional Steam/itch sync reduces stale pricing and update info.

Next: see the step-by-step checklist or browse published kits for inspiration.